







43.8inch Android Bar Display: High-Definition Smart Signage with USB Ad Screen
BR438X1B-N Advertising Screen Overview
This device features a 43.8-inch high-definition liquid crystal display with a resolution of 3840x1080 pixels and brightness of 650 cd/m². It uses an WLED backlight source and has a lifespan of 50,000 hours. The contrast ratio is 1000:1 and it supports a frame rate of 60 Hz. The color depth is 1.07G (8bits+FRC).
The system runs on Amlogic T972 quad-core Cortex-A55 processor clocked at up to 1.9GHz and comes with 2GB DDR3 memory and 16GB internal storage. It supports external storage up to 256GB TF card. It supports wireless network connectivity via Wi-Fi and Bluetooth V4.0. The interface includes one RJ45 Ethernet port (100M), one TF card slot, one USB port, one USB OTG port, one headphone jack, one HDMI input, and one AC power port. The operating system is Android 9.0.
The power consumption is ≤84W and the voltage is AC 100-240V (50/60Hz). The net weight of the device is TBD.
The working environment temperature should be between 0°C~50°C with humidity ranging from 10%~85%. Storage environment temperature should be between -20°C~60°C with humidity ranging from 5%~95%.
The device meets CE and FCC certification standards and comes with a warranty of 1 year. Accessories include a power cord and other options such as HDMI cable and OTG cable.
Product feature
LCD HD display
Support 7*24 hours work
Super wide frame
Interface richness
Product Parameter(Model: BR438X1B-N)
TFT Screen | Size | 43.8" |
Display area | 1071.36(H)X301.32(V)mm | |
Resolution | 3840(V)x1080(H) | |
Brightness | 650 cd/㎡ | |
Backlight source | WLED | |
Lifespan | 50000 hours | |
Viewable angle | 89/89/89/89 (Typ.)(CR≥10) | |
Contrast ratio | 1000:1 | |
Frame rate | 60 Hz | |
Color depth | 1.07G (8bits+FRC) | |
Response time | 14ms | |
System | Processor | Amlogic T972 quad-core Cortex-A55, with a maximum clock speed of up to 1.9GHz |
Memory | 2GB as standard | |
Built-in storage | 16GB of internal storage is standard | |
External storage | Max supports 256GB TF card | |
Network/BT | Supports 2.4G wireless network WiFi, Bluetooth V4.0 connectivity | |
Interface | 1*RJ45 Ethernet port (100M), 1*TF card slot, 1*USB port, 1*USB OTG port, 1*headphone jack, 1*HDMI input, 1*AC power port | |
Operating System | Android 9.0 | |
Power supply | Power | ≤84W |
Voltage | AC 100-240V(50/60Hz) | |
Whole machine and packaging | Size | 1092.4*330*46.2mm |
Net weight | 11.45kg | |
Package size | TBD | |
Gross weight | TBD | |
Environment | Working environment | Temperature: 0°C~50°C Humidity: 10%~85% Pressure: 86kPa~104kPa |
Storage environment | Temperature: -20°C~60°C Humidity: 5%~95% Pressure: 86kPa~104kPa | |
Certification | CE, FCC | TBD |
Accessories | Warranty | 1 year |
Accessories | Power cord | |
Other options | HDMI cable OTG cable |
Featured collection
Product description display
BOE offers premium display solutions, including bar-shaped, high-brightness, embedded, square displays, and commercial products to fulfill diverse needs. BOE is your all-in-one solution for indoor and outdoor displays.

Product feature introduction


UHD
Ultra HD display
Feature name
Simultaneous multiple display with composite playback function
You can create composite content consisting of videos plus multiple static images or dynamic images using pre-installed software.
FAQ
Questions about BAR LCD and Advertisement Display
1. What is a Bar LCD Display?
A Bar LCD Display is a narrow, elongated LCD screen used to display advertisements, menus, or information. Its slim design makes it ideal for limited spaces such as bars, ceilings, or above doorways.
2. What are the main applications of Bar LCD Displays?
Widely used in bars, restaurants, convenience stores, subways, elevators, and shopping malls for dynamic ads, promotions, or real-time notifications.
3. Does it support landscape and portrait mounting?
Yes, most models support both landscape and portrait orientations for flexible installation.
4.How to maintain a Bar LCD Display?
Clean the screen regularly with a soft cloth, avoid direct sunlight, and check power and signal cables
5.What types of Advertisement Displays are available?
Main types include LCD, LED, OLED, transparent, and double-sided displays, suitable for various applications.
6. What are the installation options?
Supports wall-mount, floor-standing, ceiling-hang, and recessed installation for flexible deployment.